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Meet The Founders

Help us eliminate 1 BILLION plastic jugs polluting our planet, every year.

Our Big Why?

At Kind Laundry, we wake up every morning feeling excited by the impact we can make to our beautiful planet. Our mission is to create a more sustainable future.

As consumers, we have the power to change the world by being careful in what we buy and consume. Just imagine, one person opting to purchase an eco-friendly item one day, then multiplied by billions of people around the world - that’s a small gesture with MASSIVE impact.

This is why we are so passionate about Kind Laundry and the mission it stands for. We want to give people a better alternative and make a positive impact on our planet.

Our products are sustainable, contain no harmful chemicals and are much easier to use.

- Bernard & Angie

Origin Story

This all started in the laundry room - where Founders, Angie Tran and Bernard Law were both fumbling over laundry jugs, messy measuring cups and splitting the laundry responsibilities. They were also annoyed of how much space it took in their recycling bin. They knew there must be a more “bearable” way to do laundry, but at the same time more environmentally friendly, easier to use and safer for human health.

"We were driven to start Kind Laundry to offer the marketplace an alternative to single-use plastic jugs. We know there are many people who share the same concerns for the environment and they want to do their part in reducing plastic consumption. However, there are currently not many laundry detergent options out there that are completely eco-friendly and safe to use," explained Law.

Through their research, experts predict there will be more plastic in the ocean than fish by 2050! Even more disturbing, as many as 12.6 million people around the globe die every year from unhealthy environments - with chemical exposure, pollution and climate change among the contributing factors. And though the problem Kind Laundry founders are solving for is monumental, they are undaunted.

They know the world is facing a global crisis and instead of being part of the problem, they wanted to be part of the solution and help in some way.

"The statistics can feel overwhelming but change has to start somewhere," added Law. "We don't know any major brands right now that can say their detergent is non-toxic and keeps sustainability at the center of every single step of their business operation. We are here to disrupt and challenge the status quo and offer an eco-friendly alternative that many people have been searching for.



Bernard & Angie explains why Kind Laundry exists


Our Values

Kindness is the most important tool to spread love among humanity and practicing kindness is the core of what we do here at Kind Laundry.

We believe in the power of kindness and it’s part of who we are as people. This drives a lot of the decisions we make for the brand, our product, our customers and our community. 

We also know that in order to truly make a difference, you need courage. Especially when we’re trying to disrupt a traditional and outdated laundry detergent category. We know we will face a lot of challenges throughout this process - but we’ve learned how to embrace uncertainty and be bold with our ideas. We believe in what we’re doing and not afraid to try new things.

Lastly, creativity is an important element to our company. After all, we know doing laundry is not the most exciting activity that most people look forward to. This is why Kind Laundry will continue to find ways to reignite this category.




No Toxic






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